HEINEKEN® HEINEKEN HOLIDAY 2017 PROMOTION
Full Official Rules


NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN HOLIDAY 2017 PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

This Promotion consists of three (3) parts: (a) a random chance instant win program (“Instant Win Program”), (b) a random chance weekly sweepstakes (“Weekly Sweepstakes”), and (c) a grand prize sweepstakes (“Grand Prize Sweepstakes”). Collectively, the Instant Win Program, the Weekly Sweepstakes and the Grand Prize Sweepstakes are referred to as the “Promotion,” and the Instant Win Period and the Weekly and Grand Prize Sweepstakes Period as the “Promotion Period.”



  1. ELIGIBILITY:
    Open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older as of date of entry. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate household members (whether related or not) are not eligible for participation: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising and promotional agencies. All federal, state, and local regulations apply.
    1. Instant Win: The Instant Win portion of this Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia (except New Jersey and Texas) who are twenty-one (21) years of age or older at time of entry. This portion of the Promotion may only be entered in or from the United States and the District of Columbia (excluding New Jersey and Texas), and entries originating from New Jersey, Texas, or outside the United States are not eligible. You are not authorized to participate in the Instant Win portion of this Promotion if you reside in New Jersey or Texas or outside the United States.
    2. Weekly Sweepstakes: The Weekly Sweepstakes portion of this Promotion is open only to legal residents of New Jersey and Texas only who are twenty-one (21) years of age or older at time of entry.
    3. Grand Prize Sweepstakes: The Grand Prize Sweepstakes portion of this Promotion is open only to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older at time of entry.
  2. START/END DATES:
    The Instant Win Program begins at 12:01 a.m. eastern time (ET) on 11/16/17 and ends at 11:59 p.m. ET on 12/31/17 or when all Instant Win prizes have been awarded, whichever is earlier (“Instant Win Period”). Both the Weekly Sweepstakes and the Grand Prize Sweepstakes begin at 12:01 a.m. ET on 11/16/17 and end at 11:59 p.m. ET on 12/31/17 (“Sweepstakes Period”).
  3. HOW TO ENTER:
    There are two (2) ways to enter the Promotion: (a) via SMS, (b) by submitting a receipt showing purchase of a Heineken product, or (c) via the Internet.
    1. SMS Entry: Submit an SMS entry from your mobile device (“Mobile Device”) by texting ‘CHEER’ to 88500. You will receive a bounce-back message with a URL. Click on the link and enter your date of birth. Once your age has been verified, you will be asked to enter your state of residence and e-mail address. Then (2) options: upload a photo of a receipt showing the purchase of a Heineken product, if you don’t have a receipt, click here. Carrier’s standard messaging and data rates apply.

    2. Internet Entry: To submit an Internet entry for free, visit http://linkto.us/cheer and follow the on-screen entry instructions. Normal time rates, if any, charged by Internet service provider will apply.
    Entrants may submit up to one (1) entry per day on each day of the Sweepstakes Period, regardless of the method of entry used. Any entries exceeding one per day will be void. Entries must be submitted no later than 11:59 p.m. ET on 12/31/17 to be eligible.

    By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of HEINEKEN USA Inc. (“Sponsor”) and its appointed agents, which will be final and binding in all matters relating to the Promotion. By submitting an entry, entrants are automatically entered into the (a) Instant Win Program (except residents of New Jersey and Texas), or (b) the Weekly Sweepstakes (residents of New Jersey and Texas only), and (c) the Grand Prize Sweepstakes (all eligible entrants). Limit of one (1) Instant Win or weekly prize per person or household for the Sweepstakes.

    Please note that there is a limit of one (1) prize per individual, household, street address, and/or e-mail address during any six (6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken, Amstel, Dos Equis, Dos-A-Rita, Murphy’s, Newcastle, Red Stripe, Strongbow, Tecate, and Tiger), except that in the case of this Promotion, Instant Win prize winners and Weekly Sweepstakes winners are still eligible for a chance to win the grand prize in the Grand Prize Sweepstakes.
  4. PRIZES:
    All Promotion prize details are at Sponsor’s sole discretion. Prizes will be awarded “as is.” No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.
    1. Instant Win Prizes (180): The following instant win prizes will be randomly awarded during the Promotion Period in no particular order.
      1. One hundred eighty (180) $50 gift cards. Actual retail value (ARV) of each gift card: $50. ARV of all $50 gift cards: $9,000.
        Note: gift cards are valid for six (6) months only.
      2. One thousand eight hundred (1,800) Uber $5 digital gift codes (credits). ARV of each digital gift code (credit): $5. ARV of all $5 gift codes: $9,000.

        Uber Gift Card Terms & Conditions:

        *By using this digital gift code (credit), you accept the following terms and conditions. The digital gift code (credit) is redeemable via the Uber app and can be used in U.S. cities where Uber is available. The digital gift code (credit) is non-reloadable and, except where required by law, cannot be redeemed for cash, refunded, or returned. You may be required to add a secondary payment method to use this digital gift code (credit) with the Uber app. The digital gift code (credit) is not redeemable outside the U.S. Issuer is not responsible for lost or stolen cards, or unauthorized use. Depending on the state of purchase, this card is issued by Bancorp Card Services, Inc. or the Bancorp Bank. For full terms and conditions and customer service, visit https://www.uber.com/legal/gift. If you have concerns, please contact customer service at 844-324-2346 or email UberGiftCardSupport@cashstar.com. Please treat this digital gift card (credit) like cash and safeguard it accordingly. ©2016 Uber Technologies, Inc. All rights reserved.

      ARV of all instant win prizes: $18,000.
    2. Weekly Sweepstakes Prizes (120): The following Weekly Sweepstakes prizes will be awarded to entrants residing in the states of New Jersey and Texas only in no particular order. Twenty (20) prizes will be awarded each week on or about the following dates:

      11/22/17 11/29/17 12/7/17 12/14/17 12/21/17 12/28/17

      1. Twenty (20) $50 gift cards. ARV of each gift card: $50. ARV of all $50 gift cards: $1,000
        Note: gift cards are valid for six (6) months only.
      2. One hundred (100) Uber $5 digital gift codes (credit). ARV of each digital gift code (credit): $5. ARV of all $5 gift codes: $500.

        Uber Gift Card Terms & Conditions:

        *By using this digital gift code (credit), you accept the following terms and conditions. The digital gift code (credit) is redeemable via the Uber app and can be used in U.S. cities where Uber is available. The digital gift code (credit) is non-reloadable and, except where required by law, cannot be redeemed for cash, refunded, or returned. You may be required to add a secondary payment method to use this digital gift code (credit) with the Uber app. The digital gift code (credit) is not redeemable outside the U.S. Issuer is not responsible for lost or stolen cards, or unauthorized use. Depending on the state of purchase, this card is issued by Bancorp Card Services, Inc. or the Bancorp Bank. For full terms and conditions and customer service, visit https://www.uber.com/legal/gift. If you have concerns, please contact customer service at 844-324-2346 or email UberGiftCardSupport@cashstar.com. Please treat this digital gift card (credit) like cash and safeguard it accordingly. ©2016 Uber Technologies, Inc. All rights reserved.
      ARV of all Weekly Sweepstakes prizes: $1,500
    3. Grand Prize Sweepstakes Prize (4): Four (4) grand prizes will be awarded. Each grand prize consists of $5,000 in the form of a check. ARV of each grand prize: $5,000. ARV of all grand prizes: $20,000. The drawing for the grand prizes will be held on or about 1/2/18.
    ARV of all prizes: $30,000.

    All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.
  5. ODDS OF WINNING:
    1. Instant Win Prizes:

      Odds of winning an Instant Win prize are dependent on the number of eligible Instant Win entries divided by the number of prizes available. Limit one (1) Instant Win prize per person.
    2. Weekly Sweepstakes Prizes:

      Odds of winning a Weekly Sweepstakes prize are dependent on the number of eligible entries received from residents of New Jersey and Texas. Limit one (1) Weekly Sweepstakes prize per person.
    3. Grand Prize Sweepstakes Prize:

      Odds of winning a grand prize in the Grand Prize Sweepstakes are dependent on the total number of eligible entries received during the Promotion Period.
  6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:
    1. Instant Win Program:

      Potential Instant Win prize winners will be selected at random and notified shortly after entry is received by Sponsor. If you are a potential Instant Win prize winner, you will receive a message stating that you have won an Instant Win prize along with instructions on how to claim your prize.
    2. Weekly Sweepstakes:

      Potential Weekly Sweepstakes prize winners will be selected in a random drawing from among all eligible entries received from residents of New Jersey and Texas which will be held on or about the dates set forth in Section 4 above. Potential winners will be notified by e-mail.
    3. Grand Prize Sweepstakes:

      The potential winners in the Grand Prize Sweepstakes will be selected in a random drawing from among all eligible entries received during the Promotion Period. The drawing for the grand prize will be held on or about 1/3/18. The potential grand prize winner will be notified by e-mail.
    Please note that no potential winner is not officially a winner until his/her eligibility has been verified and it has been determined that he/she has fully complied with these Official Rules.

    Potential winners in the Weekly and Grand Prize Sweepstakes portions of the Promotion will be selected as set forth in Section 4. Drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential winners will be contacted by e-mail. If any potential winner cannot be reached within forty-eight (48) hours of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from among all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one (1) Instant Win or Weekly Sweepstakes prize per person or household. Instant Win prize winners and Weekly Sweepstakes prize winners are still eligible for a chance to win the grand prize in the Grand Prize Sweepstakes.

    Potential Instant Win Program and Weekly Sweepstakes winners may be required sign and return, where legal, a Declaration of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is a potential winner. The potential grand prize winner will be required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within three (3) days of notification that he/she is the potential grand prize winner. No potential winner will be an official winner until any required paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required paperwork within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.
  7. LICENSE AND RELEASE:
    Participation in the Promotion and acceptance of prize constitute winner’s permission for Sponsor or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any transportation companies, sporting organizations, and/or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion or to win any prize in the Promotion. A purchase does not increase odds of winning.
  8. ADDITIONAL TERMS:
    Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

    In case of a dispute as to the identity of any SMS entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

    If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

    Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

    Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

    Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

    IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.
  9. DISPUTES AND GOVERNING LAW:
    The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

    THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.
  10. USE OF DATA:
    Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information and acknowledges that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.
  11. GRAND PRIZE WINNERS' NAMES:
    To obtain the grand prize winners’ names, send an e-mail to fulfillment@lifeinmobile.com with the phrase “Grand Prize Winners, Heineken Holiday 2017 Promotion” in the subject line. All requests for the grand prize winners’ names must be received by 11:59 p.m. ET on 1/20/18.
  12. SPONSOR: HEINEKEN USA Inc., White Plains, NY.

    ERes Long
    Brewed in Holland. Imported by HEINEKEN USA Inc., New York, NY. ©2016 HEINEKEN® Lager Beer. HEINEKEN® Light Lager Beer.

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